Search engines undergo so many updates that it can be quite challenging to keep up. Search Engine Optimization is like a game with an ever-changing set of rules and winning demands an intricate, well thought out strategy. The Google Algorithm is continuously being fine-tuned to get the most relevant content on top of the deck.
Here are the SEO trends this 2018 that you need to watch out for so that your brand can snag that prime lot on Google’s search results:
Websites Changing to HTTPS
Http (or Hyper Text Transfer Protocol) is the method by which data is moved around the Web. It is fast, it’s reliable and it has been around since the dawn of the world wide web. However, it is probably not the most secure way of transferring data online. Hacking into it can be a picnic and that is not something that you want if you are handling sensitive personal information from your users. Https (or Hyper Text Transfer Protocol Secure) is the answer to this data protection issue. If your site has switched to Https, it is ensured that your site’s visitor data are encrypted and secured. More and more websites are changing course and Google is picking it up. Get this: In June of 2017, 55% of sites on page one of Google search results were using Https and this trend is projected to continue this 2018. Simply put, Https is the future.
Google Showing More SERP Features
SERP stands for Search Engine Results Page and a SERP feature is basically anything on the SERP that is not a traditional organic result. If you type in a celebrity’s name for example, then you’ll most likely get a Knowledge Panel featuring some basic information like the personality’s full name, age, and previous works, above the list of search results. The primary goal of SERP features is to give users the most relevant information in the shortest time possible. These types of results obviously acquire more clicks because of the prime real estate and eye-catching look. If you want exposure on a SERP feature then one, you have to secure a spot on the first page of the results because Google curates the Featured Snippets from websites on the leaderboard. And second, you need to have content that effectively and precisely targets your client’s question. So if you used to think that Featured Snippets are nothing more than a fad or a novelty, I hope we got you convinced that they really do offer a significant organic opportunity for your brand.
Growing Popularity of Voice Search
With the rising popularity of Siri, Alexa and Cortana, we can easily deduce that there really is a demand for virtual personal assistants. More and more people are using these AIs to set their alarms, to plan their day, and to answer their questions about anything under the sun. The increased adoption of this technology is something you can make the most of to bring your brand to the top of the search results. One observation is that Voice search requires a whole new keyword research routine. Users who use voice search use normal, conversational sentences instead of the choppy query lingo used in text search. In this SEO trend, it is all about natural language and the intended meaning behind the question, rather than the query itself. Rethink your content and make sure you can ride this wave.
Mobile First Indexing
Google’s Mobile First Indexing has started rolling out this 2018 and we hope you have reinforced your site’s mobile version. With this SEO trend, Google will begin to index and rank your site based on how the content is viewed through mobile rather than the desktop version. The shift has been brought about by the steady increase of engagements from mobile devices in recent years. If you don’t have a mobile-friendly site, you are practically ignoring over 55 percent of web users. Make sure you are optimizing your content for mobile and using a responsive design for your site that works for different devices. Multifunctionality and accessibility are the best ways to stay competitive.
Starting out designing your new website is an exciting time, but also one that can be a bit scary. If you have looked up SEO at all you will be greeted with tons of interesting and lively names for things that you likely haven’t even thought of before. What’s a bot? What is keyword stuffing? What’s a doorway? What’s a hub? Luckily once you get going, these things make more and more sense and you’ll be on your way to including the good things while excluding the bad.
SEO or search engine optimization is something that you need to get really good at if you want your site to rank well with search engines. The better and more trustworthy the information is on your site, the better it will rank once someone starts a search. The better it ranks the better your site traffic and the better the site traffic, the better your site will become, especially if you are selling items. After all, you want people to shop at your site, not the one next in the search line.
We have all found ourselves on websites that are less than user friendly. You know the ones, they have a bad navigation, they don’t lead you to what you are looking for, the font is too large or too small and nothing is organized well. These pages usually don’t rank well, if at all, with search engines. They are annoying to be on, are useless and a waste of time.
Ideally then, what you want your site to be is the complete opposite of those. You want it to look nice, to look fresh, to be welcoming, to be full of information and to be easy to navigate. The last thing you want is a design that looks like a 4 year old did it as that is off putting, even for a site that sells toys. You want it clean, sharp and interesting for the consumer. After all, they can just click out of there if it’s not appealing and then where would you be?
Articles that pertain to what your site is about, using proper keywords and being informative and interesting will keep the guest’s attention. They will want to read more about their query. They will want to navigate around to find out more and they will likely come back again and again. Traffic equals success in websites.